Marc Charron has been named as London-based president of TripAdvisor for Business.
The division, launched in 2010, provides the tourism industry access to millions of TripAdvisor’s monthly site visitors.
In his new role he will be responsible for expansion of the TripAdvisor for Business arm, reporting to chief executive and co-founder Stephen Kaufer.
Charron joined TripAdvisor in 2006 as managing director for TripAdvisor Europe – the company’s first international employee.
He moved to Singapore in 2010 where he set up regional TripAdvisor headquarters for Asia Pacific before heading to Beijing to accelerate TripAdvisor’s growth in China.
Charron was previously vice president of product marketing at SquareTrade in San Francisco and was managing director of QXL.com, Getz International Travel and Danube Travel, all based in the UK.
Kaufer said: “TripAdvisor for Business is a critical part of our business model, and with Marc at the helm, I have no doubt it will continue to thrive and provide resources and tools to businesses wanting to leverage their presence on TripAdvisor.”
Charron added: “TripAdvisor for Business has been instrumental in helping property owners transform inspiration into reservations.
“In my new role, I look forward to continuing to move TripAdvisor for Business forward and innovating to bring positive change to the industry with ideas such as our upcoming TripConnect platform, which connects independent hotels and B&Bs with the world’s largest online travel community.”