The SiteMinder global distribution platform is being employed by PH Hotels to expand online visibility and lift its share of web-based bookings.
PH Hotels, owned by Starwood Capital Group, runs 22 hotels, country estates and conference venues across England, Wales and Scotland together with a château in France.
SiteMinder’s Channel Manager offers the hotel company a two-way, cloud-based connectivity exchange between its various properties, its Opera reservations system and leading online booking sites.
The hotel group’s head of distribution Andreas Maszczyk said: “SiteMinder’s integration has provided a significant step forward both in our booking channel and reservations delivery.
“With a robust and stable platform in place, we’re seeing efficiencies in our booking process even within the short time we have worked with SiteMinder.”
SiteMinder UK and Ireland head of sales Bernhard Ballin said: “PH Hotels has launched a forward-thinking distribution and financial strategy, which accepts that a streamlined and integrated distribution system is not the future but the reality of competitive, hard-nosed, here-and-now marketing.”