TripAdvisor has started offering the travel and hospitality sector free access to market data and news in a portal for business owners and industry professionals.
TripAdvisor says Insights is a “daily source for news, tips, the latest trends, industry research and statistics, and valuable information about TripAdvisor”.
The portal, available at tripadvisor.co.uk/TripAdvisorInsights, will provide information and content in a number of formats including webinars, videos, online content and printed materials.
Much of this was previously available through the TripAdvisor for Business blog and the Management Centre.
Alison Copus, vice president marketing, TripAdvisor for Business, said: “As the world’s largest travel site, we have unprecedented access to industry experts and trend revealing data.
“We hope this new resource will become indispensable to online marketing professionals and anyone who wants to learn more about the sector.
“Visitors to the portal will be able to access best practice marketing strategies, thought-leading articles from TripAdvisor insiders, case studies from leading hospitality practitioners, and the latest trends from authorities within the travel industry, such as professors at Cornell University. The aim is to inform and inspire in equal measure.”