Gold Medal unveils electronic brochure rack

Gold Medal Travel has produced the first ever digital editions of its brochures following what is understood to have been a three-year search for a partner. The project will see video and audio capability installed on selected titles in the six-brochure range, which cover Europe, North America, Far East, Australia, Dubai and Worldwide. All brochures…

Gold Medal Travel has produced the first ever digital editions of its brochures following what is understood to have been a three-year search for a partner.

The project will see video and audio capability installed on selected titles in the six-brochure range, which cover Europe, North America, Far East, Australia, Dubai and Worldwide.

All brochures will also include live links to online web pages, zoom and search facilities.

The digital brochures have been produced by Digital Alternatives following an eight-way pitch for the business.

Gold Medal marketing manager Jamie Waterhouse said: “We want to move with the times and always strive to offer our clients the best information tools available for their customers.”

“We hope that the introduction of our digital brochures will allow our agents to increase circulation and in time, reduce the number of printed brochures required for a positive impact on the environment.”