India’s Yatra and Travelguru sign up for eRevMax channel management

Two Indian online travel agencies have signed up to use eRevMax channel management technology for its hotel customers.

Two Indian online travel agencies have signed up to use eRevMax channel management technology for their hotel customers.

Yatra and Travelguru.com will use the XML connectivity provided by eRevMax’s RateTiger product to make real-time available rate and inventory updates and receive bookings directly into their property management system.

The two agents are looking to increase revenues as part of their growth plans in the Asia Pacific region.

Yatra is the second-largest online travel services provider in India, offering online flights, rail, hotels and holiday bookings for domestic and international locations through multiple platforms.

Travelguru has the largest hotel network in India with over 9,000 domestic properties and 300,000 worldwide.

Arun P Ajayan, key account manager at Travelguru.com “Our integration with eRevMax will help our hotel partners to update rates and inventories in our sales channels in real-time, enabling us to bring the best offers to our customers.

“This integration will also connect us to eRevMax’s Hotel Ecosystem for improving our global inventory supply,” said

Greg Berman, chief operation officer eRevMax International, added: “Online travel is growing at 30.2% in India, the fastest in the world.

“Our integration with Yatra and Travelguru.com will improve our portfolio by offering a diverse range of distributors through the eRevMax Channel Ecosystem.

“Given that we cater to properties ranging from independent properties to enterprise hotel groups, it is important for us to offer quality certified connections through which both the channel and the hotel can benefit.”