Technology is moving at such a fast rate that within two years leading holiday companies could be mailing tickets and holiday information to consumers via mobile phones.
This is the forecast from Mobycards chief executive, Steve Procter, ahead of this year’s Travel Technology Show at London’s Olympia 2 exhibition complex at the end of January.
Procter said travel companies should embrace mobile technology as a method of enhancing customer service.
Mobycards, which is part of mobile media group iTAGG and pioneer of the mobile postcards system, estimates around 50% of holidaymakers take their mobile phone when they travel.
Procter said: “Mobiles can be used to deliver travel tickets conveniently and securely and to deliver booking and destination information as a value added service.
“Travel suppliers can also use mobile technology as a revenue generator by charging to send city guides, for examples, direct to a customer’s mobile.”
Within four years travellers will be able to browse and book holidays direct from their mobile phones, Proctor added.
The 2006 Travel Technology Show takes place from 31 January to 1 February at Olympia 2 in Kensington.
Further details regarding bookings and a copy of the two-day schedule are available at www.traveltechnologyshow.com.
Travolution and its sister title Travel Weekly are the two official media partners for this year’s Travel Technology Show.