A total of 210 internet booking engines have signed up for the TripAdvisor Connect platform ahead of its introduction later this year.
This means that 135,000 hotels and B&Bs worldwide will be able to participate in Hotel Price Comparison on TripAdvisor.
The initial take-up has exceeded company expectations, with booking engines from 48 countries already on board.
TripAdvisor Connect will enable business listings subscribers to provide real-time availability and online booking to travellers researching on TripAdvisor via their booking engines.
The online travel reviews giant has devised a tiered certification process for internet booking engines to offer their clients:
- TripAdvisor Connect – hotels and B&Bs can bid for TripAdvisor metasearch traffic
- TripAdvisor Connect Plus – hotels and B&Bs can bid for TripAdvisor metasearch traffic and automate review collection efforts using TripAdvisor’s Review Express service, which will be integrated into the platform
- TripAdvisor Connect Premium – hotels and B&Bs can bid for traffic, automate review collection and track the results of their activity to measure their return on investment
Almost 90% of the committed 210 internet booking engines will be TripAdvisor Connect Premium partners.
Direct Connect Solutions vice president Jean-Charles Lacoste said: “The enthusiastic response from over 200 internet booking engines from 48 countries shows that they realise this will be a powerful new way for their clients to generate incremental bookings.
“We anticipate signing up even more internet booking engines over the next few weeks and we look forward to enabling so many independent accommodation owners to generate new bookings.”
Jay Karen, president and chief executive of the Professional Association of Innkeepers International, welcomes the development, saying: “Currently it seems that millions of TripAdvisor visitors may bypass B&Bs when searching by dates of stay, because there has been no connectivity to nearly all of the inventory in our industry. This initiative looks to be a big step forward.”