US dynamic packaging firm makes play for UK market

US-based dynamic packaging specialist HyperTech Solutions has established a UK subsidiary in an effort to expand its European client base.

HyperTech provided the technology behind, one of the first US firms to implement dynamic packaging on the web.

A spokesman for HyperTech Solutions UK says the company is targeting UK and European travel agencies which have an established web presence but which want to offer a dynamic packaging functionality.

While the main target audience is smaller agencies which want to improve their websites’ capabilities, the company is also aiming to partner with larger outlets, as well as online portals, tour operators and travel suppliers.

Aside from dynamic packaging functions, the company offers multi-inventory capabilities, channel pricing, on and offline work flow, mark up handling, and hotel contracting and pricing.

HyperTech Solutions was founded in 1999 to develop reservations applications that would allow complex multi-component leisure bookings to be completed in a single session, and a single transaction.

The company is privately owned by Rackesh Mishra and is headquartered in White Plains, New York. It also has offices in Nice, France and in Bombay, India.

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