Two in five UK adults (42%) looking to get way on a budget this summer are opting for package holidays, a new study shows.
The analysis by VoucherCodes.co.uk also found that two thirds of package holidaymakers have chosen an inclusive deal solely to keep a lid on costs (65%).
A further third admitted picking a package deal as it offers better value for money (36%).
The cost-cutting priority is not limited to lower-income earners, according to the research among 2,000 people.
Two in five high earners [over £60,000 a year] are also booking a package holiday this summer (39%) and a quarter are doing so to save money.
The squeeze on finances continues to be felt across the nation and households are evidently hunting for ways to make their trip affordable.
When asked how much they thought booking their holiday with a package deal would save them over booking each component separately, consumers estimated the saving would come to £145.
This compares with recent findings from VoucherCodes.co.uk that the average amount spent on booking a one week break abroad per adult is £680.
The company’s co-founder Duncan Jennings said: “When summer approaches, it is natural for people to look forward to a hard-earned holiday. Unfortunately, sometimes the cost of booking each individual element can rack up a hefty bill, leading to households believing a trip is out of their reach.
“But savvy UK adults looking to make their money go further are turning to package deals this year to cut costs by almost £150 a time, a significant saving that can be used to enjoy themselves on their break or put away in the piggy bank.”