The Review Express platform on TripAdvisor has been enhanced with the development of a new dashboard.
This provides business owners with performance data on their email campaigns and reviews generated from the free review collection tool.
Review Express gives the option to send bulk emails to past guests asking them to write a review about their experience.
More than 18,000 accommodations, restaurants and attractions have used the free review collection service since its full launch in May.
The dashboard enables them to see at a glance all the Review Express-generated reviews and their rating.
They also see the total number of campaigns processed and the number of emails sent, including statistics such as the number of clicks and the rate of email openings.
The information is automatically updated, allowing businesses to assess instantly the impact of their email campaigns.
Global partnerships vice president Severine Philardeau said: “Having greater insights into the impact of their campaigns gives business owners the chance to maximise the value of Review Express to their business.
“We created Review Express to enable business owners to gather reviews more efficiently.
“The dashboard enables them to track their Review Express campaigns and analyse how their efforts are helping their business. It’s easy to comprehend and displays valuable insights in a clear format.”