A trade-only cruise brand Needacruise.co.uk has been introduced by Midlands-based operator and flights specialist JTA.
An advanced cruise dynamic packaging system has been created to bring together scheduled and charter airlines with cruise fares and hotels.
JTA claims this will enable agents to build cruise packages with savings of up to 40%. Packages are covered by ATOL and delayed departure cover.
JTA has also set up a dedicated team of cruise experts to support agents and work with cruise partners.
Managing director Wayne Darrock said: “We have been working on this project for over two years and know the complexities of developing such an advanced system focusing on cruise.
“We recognised the frustrations of agents booking cruise with lengthy booking processes and restricted flight choices.
“Our system will provide agents with access to all major airlines and fares including cruise IT fares and all complemented by a significant hotel programme for pre and post stay to deliver the cruise package in minutes.
“We are committed to working with our cruise partners and airlines to drive more sales via travel agents and giving agents the competitive prices to compete in such an aggressive marketplace.”