Majorca-based international B2B wholesaler Jumbo Tours is claiming a 21% rise in online hotel bookings through beefed XML connectivity.
The advanced connectivity has provided “measurable business benefits” for its Jumbonline and Jumbobeds brands from leading hotel chains that distribute inventory through the RateTiger and the Connect platforms run by online distribution specialist eRevMax International .
The improved data flow performance offers hotels with better room package promotion planning and distribution via Jumbonline and Jumbobeds.
Jumbo Tours Group e-business director Franco Bracotto said: “Thanks to the direct connectivity, many more hotels have migrated to the XML. Since we completed our two-way XML connection, the bookings in eRevMax distributed properties have increased by over 21%. As a result we have achieved a huge improvement in our sales and distribution targets.”
Greg Berman, chief operating officer at eRevMax International, said: “Jumbonline and Jumbobeds are rapidly growing in the main outbound markets.
“This integration has already shown positive results and we aim to continue building our advanced channel connections to help the industry match supply with relevant demand in a timely manner.”