Villa specialist CV Travel has opted for a ‘mobile-first’ strategy for a revamped website.
The move reflects changes in user behavior and follows recommendations made by digital specialists Nucleus.
CV Travel managing director Francis Torrilla said: “With mobile web browsing growing rapidly we wanted our new website to enable our clients to select the perfect villa from the palm of their hands as easily as they can from their desktop.
“It seems incredible that in the space of just a few years a company such as CV Travel, with over 40 years in the travel industry, has largely moved away from producing travel brochures and is now investing online and in the fast-growing mobile browsing market.”
The site at cv.travel.co.uk features a mobile-friendly design combining large images with clear and concise text and easy to navigate features, including ‘property of the week’, special offers and villas selected by ‘type’, such as family, romantic and beachside.
Torrilla added: “Relatively few websites adapt effectively to different devices and screen sizes but this was something that we considered very important when designing ours. We are confident that this innovative new website will support our growth strategy.”
Nucleus chief executive Peter Matthews said: “CV Travel is a very well established and highly regarded brand. In designing the new mobile-friendly site, we were very aware that we needed to bring the brand to life with rich content and an optimised user experience, tuned to the individual device used.”