El Al’s pre-paid baggage and other ancillary services have been made available for agents to book via Sabre.
Pet transfers and unaccompanied minors are also included with seat reservations to follow later this year.
Hamish Broom, Sabre commercial director for distribution in Europe, the Middle East and Africa, said: “The core of our business is to provide a global travel marketplace where suppliers can efficiently sell products in order to maximise sales, revenue and customer loyalty.
“Combining more sales and revenue opportunities for suppliers with more choices for consumers and the travel agents who serve them is beneficial for everyone in the chain.”
He added: “The sale of ancillaries through this marketplace generates important cost savings for both agencies and airlines.
“By using one platform to sell multiple products an airline can significantly reduce its IT costs. On the other hand, front-line travel consultants can improve their efficiency and customer service levels by being able to book and fulfill tickets and ancillaries together.”
El Al already has a multi-year content agreement in place with Sabre, and joins other airlines, including Finnair, Alitalia, US Airways and Air France-KLM, in offering ancillary services and bundled fares through the GDS.