Consumers searching for flights online made 3.2 million queries in May, a new study shows.
Skyscanner.net was the most visible website for flight-related searches on laptops and desktops last month, achieving a 90% share of voice, according to a study by specialist research firm Greenlight.
Opodo.co.uk was the most visible advertiser for flights-based searches on mobile devices, achieving a 73% share of voice, according to analysis of 4,539 flight-related terms queried by online consumers.
British Airways topped a league of the top 15 most visible sites in the main social media channels such as Twitter and Facebook followed by easyJet, Cheapflights, CheapOair, lastminute.com, Skyscanner, Monarch, Travelzoo, Netflights, eDreams, dealchecker, TravelSupermarket, Opodo, ebookers and Jet2.com.
BA has 266,308 followers on Twitter in May, more than 2 million Google+ followers and 7.8 million YouTube views.
Cheapflights came top of the 15 most visible websites in integrated search on both desktops and mobile devices followed by Skyscanner, TravelSupermarket, Opodo and travelzooo.
There were 2.7 million flight searches made on desktops and laptops in the month with the keyword ‘cheapflights’ queried 450,000 times, accounting for 17% of all searches.
The same keyword was queried 110,000 times to account for 20% of all searches using mobile devices, according to Greenlight. Mobile devices accounted for more than 560,000 searches.