Airfare distribution revolution to be debated at TTI summer forum

The latest Travel Technology Initiative forum will look at the revolution taking place in airfare distribution and specifically the impact of Iata’s New Distribution Capability (NDC) standard.

Speakers from Google, Travelport, British Airways and Egencia will address delegates at the Take Flight! TTI Summer Forum on June 11 at the Strand Palace Hotel in London.

Among other subjects it will seek to address is the impact of Google’s purchase of ITA Software and its Flight Search product and recent advances in airfare merchandising announced by Travelport.

Moderator Paul Richer, founding partner of travel technology consultancy Genesys, said: “Clearly there is turmoil surrounding the issue of access to flight inventory.

“In response to this, TTI has assembled an authoritative group of speakers who will give their expert view on what is needed by airlines and travel management companies and who might be the winners and the losers as the latest technological developments take hold.”

A keynote address will be given by Rob Wortham, joint chief executive of RWA, a global travel technology provider that sits behind tour operator wholesalers and airlines.

He will give an overview of the concerns and issues facing the travel industry today.

Following that Katherine Cook, UK director and general manager of Expedia’s corporate travel arm Egencia, will set out what travel management companies are looking for from flight distribution.

The event will then get an insight into Google from Massimo Morin, head of technical sales EMEA and APAC at the search giant.

And British Airways’ head of product delivery and revenue management Jerry Foran will offer an insider’s view of NDC, a project he is closely involved with.

Finally Travelport UK and Ireland managing director Simon Ferguson will give the GDS view about how the traditional distribution systems are evolving.

To register online go to The event is free for TTI members, £35 for members of other travel trade associations and £75 per delegate for non-members.

The event is sponsored by RWA Travel Technology Systems and Skyscanner.

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