Amadeus Cruise Shop set to ‘revolutionise’ booking process

Amadeus Cruise Shop, a next generation business-to-business shopping application for agents, is set to “revolutionise” the cruise booking process, the company claims.

Building on the success of Amadeus Cruise, the solution for agents in the UK and Ireland is designed to help boost cruise sales conversions.

It features a smarter comprehensive search functionality coupled with dynamically filtered results.

The locally-developed solution provides step-by-step guidance throughout the cruise search and sales process to enable agents to provide a superior cruise booking service, even if they are less familiar with the cruise industry and what it offers, according to Amadeus.

There is also ‘fast sell’ functionality for experienced cruise specialists.

Features of Amadeus Cruise Shop include:


  • At-a-glance list of previous searches appears on the user dashboard for a quick sale

  • Smarter, more comprehensive ship and itinerary overviews include destination descriptions

  • Superior service administration module offers travel agency customisation options

  • Better connected; wherever alternate sailings exist for the same itinerary, they are displayed by default to enable pro-active sales and customer service

The system will be showcased at VIP Executive Forums in Dublin on May 29 and London on June 26 ahead of market launch in the summer.

Amadeus UK & Ireland managing director Diane Bouzebiba said: “We’re committed to helping our customers succeed in selling cruise, which is why we have been listening better to cruise specialists and travel agency customers over recent months.

“They have shared their need for a shopping solution that provides reliable, instant access to ever-expanding cruise content, with intelligent filtering and user-friendly features like the new ‘price slider’.

“We believe this provides an opportunity for Amadeus to offer a superior service and revolutionise the cruise booking process, in a similar way to what we have been doing for air travel.”

She claimed: “Amadeus Cruise Shop will enhance sales conversions as well as the overall customer experience – thanks to helping consultants more accurately match customer needs with the relevant cruise line product.

“Many holidaymakers shopping for a cruise still value the expert advice of a travel professional, which is why we believe that Amadeus Cruise Shop is an exciting leap forward for the industry.

“It builds on our pioneering development of professional cruise booking applications as part of our ongoing mission to enable success in travel.”

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