Jet2 and Norwegian latest to join new Travelport merchandising platform

Further low-cost fares on nearly 540 routes and more than 170 destinations have been made available for agents to browse, compare and book via Travelport’s aggregated shopping initiative.

Norwegian and have gone live following the launch of the functionality with easyJet last month.

Travelport said it expects to make further announcements related to its merchandising platform over the coming months.

Part of the technology supplier’s merchandising platform, aggregated shopping negates the need to shop and compare across several screens and allows agents to book both types of carriers in the same booking flow.

Travelport UK & Ireland regional director Simon Ferguson said: “It’s great news for UK travel agents who want the ease of being able to review and book fares from these leading low cost carriers in the same way that they can shop and book flights with traditional carriers.

“Since launching our new merchandising platform last month, we’ve been very encouraged by the strong interest it has attracted from the airline community who recognise that Travelport is ready, willing and able to use new technologies to enable them to distribute the way they want to.”

Travelport’s ancillary services component is already live with a range of airlines, including Air France, Alitalia, Aegean, Air New Zealand and KLM, allowing agents to sell add-ons such as lounge passes, seats and bags, within their existing workflow rather than by booking on an airline website.

The final component offered by the merchandising platform – to be called Travelport Rich Content and Branding – is due to be launched later in the year.

The solution, in development with several airlines, will allow them to market and retail their services more effectively by controlling how they are visually presented and described to travel agents.

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