Online travel technology firm OpenJaw Technologies is entering China in a deal with local counterpart TravelSky Technology.
The deal means that online travel retailing technology will be made available to 30 Chinese domestic airlines through the Irish company’s t-Retail platform.
The carriers will be able to deliver seamless shopping of flights, hotel, car rental and destination activities on their own websites, rather than users resorting to third-party sites.
Around $11 billion of travel is booked online in China but the value of online travel sales in the country is predicted to reach $48 billion a year by 2016.
OpenJaw chief executive Kieron Branagan said: “It is widely acknowledged that the potential in online travel retailing in China is significant.
“The t-Retail Platform gives TravelSky customers a significant advantage to maximise the commercial opportunity presented by this predicted growth.
“It enables them to deliver the best user experiences to their customers, while accessing some of the most potent retailing techniques for conversion.
“Importantly, it also enables them the agility to operate successful online travel services in the fast paced Internet environment.”
The announcement came ahead of the OpenJaw t-Retailing Summit in Dublin on May 30.