The travel reviews giant plans to integrate the elements it has acquired into its Cruise Critic business.
Tripadvisor swoops for CruiseWise to provide ‘seamless link’ to partners
Key technology and talent from former US online cruise booking agency CruiseWise has been acquired by TripAdvisor for an undisclosed sum.
The travel reviews giant plans to integrate the elements it has acquired into its Cruise Critic business.
It is expected that Cruise Critic’s user interface and back end which uses forum-related software will now be overhauled, although no details were given.
The San Francisco-based CruiseWise team and non-transactional functionality will be integrated into Cruise Critic, which was acquired by TripAdvisor in 2007, suggesting that the company has no plans to start acting as a cruise booking outlet.
TripAdvisor co-founder and Chief executive Steve Kaufer said: “The cruise industry continues to grow in popularity and we are delighted to be able to further strengthen our Cruise Critic business with this move.
“By integrating key elements of CruiseWise and the in-depth knowledge behind it, we will enhance our ability to help travellers find their perfect cruise at a price that suits them with seamless links to our booking partners.”
A note on the CruiseWise website says: “We are embarking a new voyage with Cruise Critic, where you can expect to see some of the same helpful planning tools you loved on CruiseWise in the near future. CruiseWise is no longer selling cruises.”
