Trade mark law firm Hallmark IP has been rebranded as Nucleus-ip to reflect increasing level of collaboration with its brand consultancy parent.
Nucleus acquired Hallmark IP in 2005 from an association of corporations, including Nestle, Heinz, Cadbury’s, Intercontinental Hotels and PZ Cussons.
Hallmark IP had operated under the Trade Mark Owners Association name (TMOA), ever since it was founded as an association of trade mark owners in 1886 – making it one of the first firms of trade mark attorneys in the world.
Nucleus-ip will continue to manage many of these past members’ intellectual property rights along with more recent clients and many of Nucleus’ brand and digital clients.
Group chief executive Peter Matthews said: “Nucleus is unique in integrating a Brand + Digital + IP service, which enables us to deliver new brand and product names and brand proposition projects quickly, seamlessly and cost effectively.
“This reduces risk and cost by ensuring all the brand names we create are available, registerable and can be protected in all the markets and media our clients operate in.”