Etihad launches LinkedIn online mapping tool

Etihad launches LinkedIn online mapping tool

An online mapping tool developed with online professional network LinkedIn has been unveiled by Etihad Airways.

The aim is to make it easier to message new contacts, arrange meetings and be more productive while travelling.

The Etihad Mapped-Out tool is available at offering LinkedIn users the ability to search their connections by geographical location and see them displayed on a map. This makes it easier for business travellers to connect with their global network of contacts as they travel.

LinkedIn members can enter search parameters based on:

  • geographical area, which can be countrywide or even a specific city;

  • industries of interest; and

  • first and/or second-degree connections.

The result of the search is a personalised map of the member’s LinkedIn connections, with a listing of business contacts within the region. Members can also reach their contacts instantly by sending messages directly from the contact list.

The tool is limited to members of LinkedIn. It allows users to superimpose an Etihad route map, displaying all destinations served by the airline.

Etihad chief commercial officer Peter Baumgartner said: “As a global airline, Etihad Airways connects points and people from across the globe, so our Etihad Mapped-Out tool which taps into LinkedIn’s global audience of over 200 million is an extension of that mission.

“This tool is particularly useful for our guests travelling for business. Ahead of a business trip, the guest can use this tool to see not only his or her immediate contacts in the region, but also second-degree contacts. This fosters more effective networking and greater opportunity to create connections across international boundaries.

“We are always looking for ways to enable our guests to get more out of their travel experience. For business travellers, the world just got a bit smaller.”

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