First Book of Travel Bloggers created to meet ‘unprecedented demand’

First Book of Travel Bloggers created to meet ‘unprecedented demand’

Travel writers’ community Travel Bloggers Unite has published its first guide to the top exponents in the fast-growing profession.

The Book of Travel Bloggers is a new database or directory, available from April 22, listing the most influential and respected bloggers who specialise in travel and lifestyle.

TBU said the ‘book’ has been compiled “in response to unprecedented demand from sales, marketing and PR professionals from across the travel industry”.

It added: “it has been designed to be an indispensable companion for anyone interested in working with the travel blogging community and developing their digital communications strategy”.

The book features only those bloggers that have attended TBU conferences, the fourth of which will be held in Rotterdam from May 16-19.

Among the information on bloggers the database contains it details on their background, interests, specialisms and work experience plus demographics of the blog’s readers, number of twitter followers, Facebook fans and statistics on the number of site views.

It also features case studies of travel firms that have used bloggers to demonstrate the impact of blogging can have.

The blogger directory offers two types of profile, one a free standard listing the other a featured listing with more detailed information for £25 a year.

Oliver Gradwell, founder of TBU said: “There is often confusion about who the best and most reputable travel bloggers are and this is a way of addressing the issue.

“Our TBU conferences are designed to be an open forum for bloggers and those that work with bloggers to discuss ideas and network, so the Book of Travel Bloggers is really an extension of that and a way of representing the best in the travel blogging business.”

The book will be updated annually, with new versions being sent to existing users free of charge, and is available at half price (£25) until April 30.

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