US interactive online travel referral service Tripology, which connects travellers with experienced travel specialists, has been acquired by USA Today Media Group.
The value of the deal was not disclosed.
The Tripology.com website has been designed for consumers to use when they seek the expertise of a travel specialist. Tripology uses proprietary technology to match traveller requests with travel professionals.
USA Today Travel Media Group president John Peter said: “The acquisition of Tripology fits well into our overall growth strategy.
“The USA Today Travel Media Group has been expanding its digital portfolio of travel news, products and services over the past year.
“For decades, we’ve provided our audience with helpful and easy-to-use travel content and now we’re adding more tools to help consumers with their travel experience.
“Time-starved travelers researching and booking cruises, honeymoons, family reunions, and other complicated travel often require the services of a travel professional, and Tripology can match them with a specialist.”
Tripology.com referral services are to be used across media outlets run by USA Today owner Gannett, which includes a network of more than 100 local and national websites in the US reaching 52 million unique users a month.
Earlier this year, USA Today acquired 10Best.com, a provider of travel content on attractions, sight-seeing and restaurants in top destinations around the world.