The firm expects to see mobile take a 20% share of its business by 2014, underlining the rapid rise of the channel, particularly in last minute hotel bookings, last year.
HRS said the rise in prominence of smartphone technology “has the potential to fundamentally change the travel industry, which is why HRS is further extending its mobile offer and is developing ever more innovative solutions”.
Hotels Now was launched in November last year and has seen 500,000 downloads by iPhone users, more than any other comparable app in the same time frame.
HRS says it has expanded its customer base due to the app which is available in eleven languages.
This month the ability to book double rooms and two-night stays will be added to the app as HRS looks to enhance the service.
Jon West, managing director HRS UK & Ireland, said: “The technological development and the increasing mobility will fundamentally change the travel industry. There has been excellent uptake of our last minute app by business travellers – the download figures for Hotels Now speak volumes.
“Due to the great demand, we will also be offering double rooms via the app in future. By opening it up to end customers, we see great potential for taking impromptu breaks, which is good news for the hotels as they have the opportunity to increase their occupancy rates at the weekends.”