“Modernity” and “location” feature amongst the most valued assets sought by guests looking for London hotels, while “noise” raises the most concern.
The findings come from a ranking of the top 10 hotels in the capital by online reputation management solutions company ReviewPro based on online reviews by users of more than 100 travel websites over the last 12 months.
Hotel 41, part of the Red Carnation Hotel Collection, is the hotel most highly valued online among the 599 establishments analysed.
London’s hotels received more than 375,000 user reviews during the year, which is an average of 640 online reviews per hotel.
Hotel 41 leads the ranking with a guest satisfaction rating of 96.3% and stands out for its excellent service, cleanliness, and central location.
The five-star Haymarket Hotel follows closely in second place with a rating of 96.1%.
They are followed by the Corinthia London, The Levin, Egerton House, Milestone Hotel, 51 Buckingham Gate, Four Seasons Park Lane, Staybridge Suites Stratford City and the Soho Hotel.
Egerton House (99.4%) and Hotel 41 (98.4%) were ranked as the top hotels for service, ahead of the Service Index average for all hotels, at 78.2%.
The leading three hotels offering the best value in the overall study were the Grosvenor House Apartments by Jumeirah (95.6%), Arosfa Hotel (93.7%) and Staybridge Suites London Stratford City (93.7%).
ReviewPro chief executive and co-founder RJ Friedlander said: “The internet offers hotels a limitless source of information on their customers’ experiences which, when managed adequately, enables them to improve performance in all areas for every type of hotel, from small, boutique establishments to large hotel chains.
“Online reputation directly impacts revenue by influencing key performance measures such as pricing, occupancy rates and revenue per available room (RevPar). The London hotels that understand this will be able to respond competitively to the evolving demands of their customers.”