Google sells Frommer’s brand back to founder

Founder Arthur Frommer is taking back control of his travel guidebook brand from Google and plans to resume publishing Frommer’s guidebooks.

Financial terms of the deal between Frommer and Google, which is using Frommer’s content on Google Plus Local and other services, were not disclosed.

Frommer (83) said: “We will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com.”

It was reported by Skift.com last month that Google – which had purchased the Frommer’s brand from Wiley last year for a reported $22 million – was “quietly pulling the plug” on print publication of Frommer’s travel guides.

BBC Worldwide agreed to sell Lonely Planet to a US digital media company for less than half what it paid for the company in 2007.

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