Tui Travel reported taking 40% of its UK mainstream bookings online so far this year in a trading update.
The increase from 39% online last year came alongside a 9% rise in Tui Travel UK bookings for the coming summer, for sales up to mid-March.
Tui Travel reported 90% of UK summer sales booked direct to date, on a par with last year.
The company in a statement: “Demand for our unique holidays sold through direct distribution channels, particularly online, continues to increase against a backdrop of uncertainty in the eurozone.”
It reported UK mainstream bookings for the current winter flat year on year but with a 6% increase in average selling price.
The 9% rise in summer bookings came off the back of a 3% increase in capacity, leaving less to sell than at the same time a year ago.
Tui Travel reported the average summer sales price up 4% on a year ago, slightly ahead of the current UK inflation rate (2.7%). All figures are for sales to March 17.
The group reported it was also “particularly pleased with trading in Nordic source markets” where it reported double-digit growth in sales revenue for the summer.
Group chief executive Peter Long said: “Our strong operational performance over winter means we will deliver reduced winter losses. This very strong trading has continued into summer 2013.”