Flip.to site refresh highlights how hotel guests become brand advocates

The Flip.to website has been redeveloped to focus on illustrating how hotels are using the brand advocate platform to boost awareness.

The Flip.to website has been redeveloped to focus on illustrating how hotels are using the brand advocate platform to boost awareness.

The new-look site comes on the heels of the introduction of new software infrastructure aiming to ensure the platform is faster, more reliable and secure.

US-based Flip.to says it taps into the opinion of friends, relatives and colleagues on social networks to transform hotel guests into a huge, enthusiastic and trusted marketing force.

Each guest on average has more than 100 social connections, leading to advocates that have a long reach, make strong brand connections and generate improved booking levels that Flip.to tracks.

A typical Flip.to brand awareness campaign results in about 15% of guests becoming trusted advocates for the hotel, the company claims.

Global sales strategy vice president Kristi White said: “Hotels are seeing significant and almost immediate ROI, but our old website wasn’t highlighting that as clearly as we wanted.

“Our new website gives them a forum by adding their success stories and glowing testimonials to our website.

“Further, we spell out Flip.to’s value proposition and the features of the platform in an easy-to-understand way, without jargon or marketing doublespeak.”