The Flip.to website has been redeveloped to focus on illustrating how hotels are using the brand advocate platform to boost awareness.
The new-look site comes on the heels of the introduction of new software infrastructure aiming to ensure the platform is faster, more reliable and secure.
US-based Flip.to says it taps into the opinion of friends, relatives and colleagues on social networks to transform hotel guests into a huge, enthusiastic and trusted marketing force.
Each guest on average has more than 100 social connections, leading to advocates that have a long reach, make strong brand connections and generate improved booking levels that Flip.to tracks.
A typical Flip.to brand awareness campaign results in about 15% of guests becoming trusted advocates for the hotel, the company claims.
Global sales strategy vice president Kristi White said: “Hotels are seeing significant and almost immediate ROI, but our old website wasn’t highlighting that as clearly as we wanted.
“Our new website gives them a forum by adding their success stories and glowing testimonials to our website.
“Further, we spell out Flip.to’s value proposition and the features of the platform in an easy-to-understand way, without jargon or marketing doublespeak.”