Marin Software set to complete IPO

Marin Software is due to complete its IPO on the New York Stock Exchange today (Friday).

Marin Software is due to complete its IPO on the New York Stock Exchange today (Friday).

It will be the first advertising technology initial public offering of 2013 with 7.5 million shares being placed at $14 per share.

San Francisco-based Marin has been operating in the UK for four years from a base in London.

The company offers a technology platform through which advertisers can manage and optimise digital ad campaigns running across online publishers such as Google, Bing, and Facebook.

Revenue has tripled in the last three years as advertisers look to improve the profitability of their digital advertising campaigns and shift advertising budgets towards online channels – search, display, social, and mobile.