Expedia today completed its acquisition of 61.6% of Trivago for €434 million.
The deal for the German-based metasearch company has resulted in the issuing of 875,200 shares of Expedia common stock over five years.
Trivago will continue to operate independently from its headquarters in Dusseldorf.
Expedia president and chief executive Dara Khosrowshahi said: “Metasearch is an incredibly popular product because it enables consumers to find their ideal hotel at the lowest possible rate.
“The Trivago team built one of the best hotel search user experiences and gained tremendous brand recognition in Europe.”
Trivago co-founder and managing director Rolf Schromgens added: “Our focus remains on rapidly growing revenue as we expand globally.
“The ability to leverage Expedia’s knowledge of and experience with global scale operations will be invaluable to profitably achieve this goal.”