The revived Best Job In The World campaign by Tourism Australia received over 100,000 entries in just the first 48 hours.
The promotion, which was a huge global success in 2009 and resulted in Brit Ben Southall bagging the six-month AUS $100,000 job of Great Barrier Reef caretaker ahead of 34,000 rivals, has been expanded.
This year six roles are up for grabs in six regions of Australia including lifestyle Photographer in Melbourne, chief ‘funster’ in New South Wales, outback adventurer in Northern Territory, park ranger in Queensland, wildlife caretaker, in South Australia and taste master in Western Australia.
Tourism Australia managing director Andrew McEvoy said: “We’ve taken one of the most successful tourism campaigns in recent times – ‘Best Job in the World’ – and made it bigger and better by coming up with a competition which represents our breath-taking landscapes, our unique wildlife, great food and wine and, of course, our huge sense of fun.
“For many young people, Australia’s Working Holiday Maker visa programmes provide the economic means to fund travel plans.
“We recognise the high levels of youth unemployment in the UK and Ireland, and encourage young people from both countries to apply for one of the roles and to find out more about experiencing our country on a Working Holiday visa.”
Tourism Australia is working with a number of commercial partners including Virgin Australia and STA Travel.
The initiative was launched with a pop up surf club in London’s Waterloo Station and at 18 UK university campuses through the tie-up with STA.