SYYCO to manage UK Tickets’ affiliate programme

An affiliate programme for Encore Tickets brand UK Tickets is being launched on Affiliate Window by specialist marketing agency SYYCO.

The deal is kicking off the initiative with a 7% cost per acquisition (CPA) promotion this month (February) against regular commission of 5%. CPA increases are available for enhanced placements.

UK Tickets offers tickets to attractions and events across the UK as well as London theatre shows.

The appointment of SYYCO to manage the affiliate programme brings the number of Encore brands represented by the company to three, with the latest addition joining Theatre People and Discount Theatre. Encore’s brands sell more than 2.5 million tickets a year.

SYYCO managing director Simon Terry said: “We are thrilled to be responsible for bringing UK Tickets to the affiliate market place.

“They are a major player in this space offering a great range of tickets at fantastic prices. Their sales are strong and the product converts extremely well. We are confident we will be able to secure some strong partnerships and look forward to working with publishers to drive forward sales within this sector.”

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