A mobile enrolment scheme for new loyalty club members is being introduced by InterContinental Hotels Group.
Guests at selected hotels in the UK can fast-track their registration to the Priority Club Reward scheme by using a smartphone and an NFC chip or QR code.
By touching the ‘tent card’ located in selected hotel reception areas with their NFC-enabled smartphone, guests will be redirected to the scheme’s registration webpage.
Users can also scan the QR code using a dedicated app to be instantly redirected to the registration form.
Guests can become members via SMS, by texting a code to a dedicated number and automatically receiving a link to the registration webpage.
IHG channel integration director Ian Sloan said: “We know the way our guests are interacting with our brands is constantly evolving through new technology and we want to give them the best experience in our hotels and via our online and loyalty channels.
“We will continue to provide innovative and up-to-date services to fulfil their requirements.”