Former BSkyB online sales and marketing director Matt Turner has joined Onefinestay to build digital campaigns and increase the city homestay firm’s online presence.
He is charged with establishing multiple channels to international guests, as well as raising awareness among homeowners.
As marketing vice president, Turner will look to improve Onefinestay’s performance in both digital and traditional media, as well as developing new channels such as mobile and partnerships.
Turner was previously was director of digital acquisition at American Express UK and prior to that held management roles at Amex, BT and several US-based start-up companies.
Company chief executive and co-founder Greg Marsh said: “Within three years, our business in London has become one of the largest hospitality operations in the city, while our New York business has grown faster still.
“With further city launches in our sights, we have to tell the world about the ‘unhotel’. That makes this the right time to bring in someone of Matt’s calibre.”