A social media awareness campaign with a focus on Valentine’s Day is being introduced by icelolly.com.
The holiday comparison site’s push starts today utilising Facebook, Twitter and Pinterest plus a video campaign on YouTube.
An online competition will enable consumers to win a weekend in Paris for two.
The holiday giveaway will run for two weeks with the winners due to be announced on February 21.
Entrants are being invited to share how they met and fell for their partner in no more than 300 words on the icelolly.com site.
Icelolly Marketing Group chief executive Dave Clayton said: “We continually strive to engage and interact with our customers in highly-innovative and exciting ways.
“Our extensive use of social media via Facebook, Twitter, Pinterest and Google+ continues to provide a direct and approachable service to our customers, and further demonstrates our determination to engage with our customers at every opportunity.”
This follows the dual-launch of specialist brands, ClubHen.com and ClubStag.com, offering “gender-tailored” overseas packages for stag and hen parties.