The Hilton hotel group is to exploit the influence of travel bloggers to raise the online awareness of a selection of its UK properties.
The global hospitality giant has employed the services of Leeds-based digital marketing specialist Stickyeyes to develop a digital strategy that will enhance its blogger engagement.
Hilton Worldwide hopes to raise awareness of its hotels in Bath, Nottingham, Leeds, Manchester, Dublin amongst other locations.
Stickyeyes claims to have the largest blogger engagement service in the UK with a 25-string team and 45 clients including: Phones4u, ghd and GSK-owned Maxinutrition.
Influential online writers selected from Stickyeyes’ Best British Bloggers programme will spend a night in one of the selected hotels as part of the #RediscoverHilton challenge, and share their unique experience on their own personal blog.
Craig Chalmers, Stickyeyes chief executive, said: “We are thrilled to be working with such an iconic brand as Hilton Worldwide and have set some clear goals for achieving both SEO and brand-based targets.
“It was essential for us to understand that each hotel has its own personality, and this reflects how we’ve approached bloggers to work on the campaign. The relationships we’ve built are unrivalled in the industry and this is what ensures trust and results for each of our clients.”
Zack Wragg, eCommerce Services Manager at Hilton Worldwide, added: “Stickyeyes put together a compelling proposition which went above and beyond our key objectives.
Their approach considered the needs of our audience and hotels on an individual basis, so we’re confident the results will reflect all we’ve seen so far.”