SeatGuru introduces the ‘Guru Factor’ quality score to air fare shopping

Tripadvisor’s SeatGuru is offering users the ability to search for flights using a new ‘Guru Factor’ quality score rating system.

Tripadvisor’s SeatGuru is offering users the ability to search for flights using a new ‘Guru Factor’ quality score rating system.

The online air travel guide unveiled a new look site with the added functionality and a tweaked design and layout yesterday.

Bryan Saltzburg, general manager of TripAdvisor Flights and SeatGuru, said: “The new SeatGuru will give millions of flyers even more useful insight to help them plan and have the best flight experience possible.

“Access to our comprehensive seat and airline amenity information, new flight shopping functionality, purchase options, and advice from fellow travellers will be infinitely valuable for those planning their next flight.”

SeatGuru said the latest version of its site was designed to build on its existing functionality to “elevate the user experience”.

Other enhancements include the TripAdvisor meta-search tool for comparison shopping, photos from real customers, curated comments from travellers, an improved flight number and aircraft search and a more user-friendly way to compare seating details for different aircraft.

Guru Factor offers detailed seat comfort and onboard amenity information plus “Love it,” “Like it,” or “Live with it” recommendations for the chosen flight itinerary.

It is customised by each cabin class and consists of an overall comfort score based on the type of seat, seat pitch, width, and recline, in-flight entertainment options, onboard amenities, and TripAdvisor customer satisfaction ratings for airlines.

SeatGuru’s iPhone app will also carry the new seat map design and improved navigation. Travellers will have the ability to create a profile and submit comments and photos of their seat while on the go.