TravelSupermarket is returning to TV advertising in January for the first time in two years.
A new ad is to appear on Monday showing popular holiday destinations battling to win the attention of holidaymakers with the strap-line ‘where’s your money going?’
The 40-second TV spot will air on all major commercial stations, starting at 7.15pm on January 7 during Emmerdale on ITV1.
The travel comparison website is also running a series of 60-second radio ads.
The advertising coincides with new visual branding including an updated logo and iPhone app. The new image can be shared with friends and family on Facebook, Twitter and by email.
Head of TravelSupermarket Vic Darvey said: “The new campaign and visual identity was borne out of the insight that while times are really tight for families, our annual summer holiday is something we all cherish and will not sacrifice.
“We also know that holiday resorts are fighting hard to win the custom of British families and there are some great deals to be had.
‘Holiday vs. Holiday’ lays down the challenge to families everywhere – go on, find out just how far your money can take you.”