Tourism Australia claims world’s most popular destination Facebook page

Tourism Australia’s Facebook page has attracted more than four million fans worldwide.

The page at is claimed to be the world’s most popular tourism destination page on the social network.

Tourism Australia launched a new app on its Facebook page in August, allowing travellers to tap into their network of Facebook friends for inspiration and ideas to plan and make the most of a holiday in Australia.

Managing Director Andrew McEvoy said the national tourism agency was harnessing the power of Facebook and its other social media channels to allow advocates of Australia to share their stories about what makes the country such a unique and distinctive place to visit.

He said: “Social media is now deeply ingrained and integrated into our marketing activities, including the latest phase of our ‘There’s nothing like Australia’ global campaign, which was even launched in Australia on our Facebook page.”

McEvoy added that the Facebook page was also a powerful marketing tool for the industry, allowing Australian tourism operators to showcase themselves to the world.

“Operators can post content on our page, and even list themselves in our ‘Things to Do’ tab – nearly 1,000 Australian operators have already done so – giving four million fans of Australia access to their tourism attraction or event – that’s incredible free advertising,” he said.

Tourism Australia also claims to be the most followed destination on Google+ and Instagram, as well as an active presence on Twitter and an increasingly large presence on major Asian social media platforms Weibo and Tudou.

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