An uplift of 50% in traffic to partner travel sites is being claimed by Dealchecker following the introduction of new flights search pages on the website in the autumn.
The re-designed page offers consumers a greater choice of flight deals and more detail for each flight.
The real-time flights page offers a number of filters including inbound and outbound flight times, price, number of stops, airlines and destination and departure airports. A ‘flexible on dates’ tab shows consumers how much can be saved if flight, departure and arrival times are not set in stone.
Users can now choose a flight based on the length of the journey as well as cost.
When entering a flight search travellers receive a static link which enables them to cross-check all partner deals independently. The page automatically refreshes revealing a tailored selection of results generated that match the search requirements. From here users also have the option to review real-time flights results to suit their departure dates.
The re-design was prompted by a desire to generate a better quality of traffic for travel partners.
Managing director Mark Attwell said: “By offering travellers a greater choice across all variables they can find a more tailored flight in fewer clicks, resulting in higher quality traffic and increased bookings for our travel partners.
“The recent improvements have been designed and implemented by our in-house team and this is another step towards achieving our ultimate ambition, to be the leading source for online travel deals.
“The team is currently working on similar improvements to the ‘holidays’ page which we expect to be live at the beginning of next year.”
Alice Mariscotti-Wyatt, editor at dealchecker, added: “The previous design for the real-time flights page was purely price-focused, it did not offer travellers a choice on the length of their flight.
“The cheapest result was not always the fastest route to a destination; by offering more choices, dealcheckers’ can now find their perfect flight at the right price.”
The company claims to distribute a ‘real deals’ newsletter to 1.5 million subscribers each week featuring the top 20 hand-picked travel offers available.