Hostel operator Generator has taken the wraps off its new website which it hopes will revolutionise the sector.
The firm has worked with branding specialist Bisqit on the new look and feel, and digital agency Grand Parade on the site which showcases its six properties in Europe.
Generator is poised to open a site in Barcelona next March followed by a Berlin property next May when its Venice hostel will reopen following a refurbishment.
Carl Michel, executive chairman of Generator, said: “The changes we are unveiling today are about more than just a new logo and website, they signal growth and innovation.
“Bold, passionate and full of personality, the brand reflects our contemporary offerings and inspirational portfolio. We see ourselves as the leaders in the European hostel space and this is about telling our story.
“This is the start of a new era for Generator and a revolution for the hostel industry. Our outstanding central city locations boast cutting-edge design and the new look will allow us to better communicate that to our guests.
“We want travellers to instantly recognise the Generator brand and consider our hostels as the places to stay for a sociable, unique experience in stylish accommodation and at a competitive price.”