Boutique luxury line Hebridean Island Cruises is introducing YouTube videos to help agents sell its holidays.
Described as a “significant new step” in its trade strategy, Hebridean TV showcases the world’s smallest luxury cruise ship Hebridean Princess.
The aim is to help agents and customers gain a fuller understanding of the brand’s individual cruise offering.
Agents can access footage of Hebridean’s on and off-shore services including its excursion programme and fine dining experience on board.
The channel also highlights Hebridean Princess’s different features and types of accommodation, in addition to passenger testimonials.
Chief operating officer Ken Charleson said, “Hebridean TV is an innovative move for the group and presents a new medium to help agents sell our product effectively.
“We hope that each individual video will help bring to life the pages of our brochures and act as an invaluable tool when it comes to booking a cruise through the trade.”