British Airways is one of the first airlines in Europe to launch an app for the newly launched Windows 8.
It claims to provide users with inspiration to fly to worldwide destinations when they use a Windows 8 device.
The app also features easy-to-use navigation, images, interactive maps, latest fares and ‘insider advice’ from destinations passengers have flown to using BA’s Perfect Day social media and mobile service.
BA digital marketing innovation manager Richard Bowden said: “Our relationship with Microsoft continues to excite, because of our shared desire to innovate and use technology to explore new ways to improve the customer experience.
“We believe our new integrated app delivers an exciting experience to users of Windows 8, giving British Airways customers a new way to explore and book the destinations we fly to every day.”
BA was the first UK airline to offer mobile boarding to Windows Phone 7 users. The app provided instant access to tailored information about flights direct from the app’s home screen, providing real-time updates throughout the customer’s journey.