CWT looks to tech to reinforce mobile services

Carlson Wagonlit Travel plans to reinforce its mobile services in 2013 with the help of technology from newly-acquired subsidiary WorldMate.

A more “personalised and relevant approach” for travellers is being promised by the travel management company.

The technology will also allow content from various sources to be aggregated in one place.

This comes as CWT’s Business Travel Trends outlook for 2013 highlights the increased level of consumer-influenced technology available to the business traveller.

CWT head of innovation Patrice Simon said: “Our travellers want to plan, book and manage their business travel as easily as they do their leisure travel.

“For travellers, 2013 will be about developing instant, relevant and bookable services. For companies, it will be about gaining access to large amounts of data from multiple sources via real-time dashboards.

“Access to multi-channel booking, whether it is through web, smartphone, tablet or other channels, will bring the traveller back to the heart of managed travel.

“WorldMate’s technology will help us capture data from all of these channels. The more data companies have about their travellers, the more visibility they gain over travel spend and behaviour. This will allow companies to design better safety and security strategies and give travellers more personalised and relevant information. It’s a win-win situation for both parties.”