The travel sector has seen two sites enter the top ten, Ryanair and British Airways, who have jumped from eleventh and fourteenth.
IMRG chief executive James Roper said: “Only two of the top ten brands have physical stores, as do less than half of all the Hot Shops List retailers – just 24 out of the 50 have a bricks-and-mortar presence.
“For the pure plays, getting visitors to their sites is obviously critical: no traffic, no trade.”
IMRG said it was “surprising” that so many of the offline-based companies were not performing better. The top three sites are Amazon, Play.com and Argos.
Other travel sites include BMIBaby (23), Thomson Holiday Destinations (a new entrant at 27), Thomsonfly.com (29), Thomas Cook (30), First Choice (31), MyTravel (34), Jet2 (36), Travelodge (38), Superbreak (a new entrant at 39), Flybe.com (41), InterContinental Hotels (43) and Ebookers (50).
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