Lowcostholidays.ie calls time on Tradedoubler affiliate programme

Lowcostholidays.ie, the Irish arm of Lowcost Travel Group, has closed its affiliate programme with TradeDoubler to appoint global network Affiliate Window as its sole performance marketing partner.

Lowcostholidays has worked with Affiliate Window in the UK since 2006 and claims “great success” through the performance channel, with an average booking value of £1,000 and earnings per click of £1.32.

The migration of the Irish programme to Affiliate Window will see the consolidation of lowcostholidays.ie’s publisher partners onto one network for a European-wide offering.

Low Cost Travel International head of online marketing Pauline Pasquier said: We have experienced continual growth and success with the UK site through the performance channel and longstanding relationship with Affiliate Window and expect to see the same level of success with the Irish programme.

“We look forward to partnering with new, relevant and targeted publishers to maximise our exposure and potential in the channel.”

Affiliate Window client services manager Anjulie Truong added: “We are delighted that lowcostholidays.ie has taken the decision to move their programme to Affiliate Window. It is a great endorsement of the hard work and strong relationship we have built with the Lowcost Travel Group over the past six years.

“The Irish performance marketing space has seen notable developments over the past few years and Affiliate Window’s capabilities to become the network of choice in this market have been greatly influenced by the launch of our global platform earlier this year.”

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