BlueBay inks Reevoo deal to improve customer experience and insight

Reevoo has struck an agreement with BlueBay Hotels & Resorts to provide verified customer reviews and ratings to drive more direct sales for properties in Spain and the Caribbean.

As well as displaying Reevoo reviews in its website, the deal will see the international hotel chain use Reevoo Conversations, which allows prospective guests ask previous customers questions.

It will also implement Reevoo Reputation, a satisfaction rating based in user feedback relating to the booking experience on the BlueBay website.

The facility will operate in five languages including Spanish, English, French, German and Russian.

BlueBay will also use Reevoo Analytics to make sense of the social content it collects and feed this insight back into product, customer experience and social marketing development.

Witold Kaczanowski, director of online development at BlueBay Group said: “At BlueBay, we value our guests’ opinion and we are always looking to offer our customers a superior booking and hospitality experience based on their comments.

“Increasingly, people want to be reassured about their purchases, especially in the travel market, where much of the product and service purchases are intangible until the moment of arrival.

“Reevoo’s solutions turn our guests’ feedback into a distinctive quality mark for existing as well as new customers, and take the guesswork out of holiday hotel booking.

“In this way, the benefits of partnering with Reevoo are twofold: we’re able to provide our guests with a great experience right from the moment they visit our website while substantially increasing the number of conversions.”

Steve Hurn, Reevoo chief executive, added: “Today, more people than ever rely on feedback from other holidaymakers when booking travel and hotel accommodations online.

“Verified reviews play a key role in this process and displaying them on the website is becoming a competitive differentiator.

“We are happy to enable BlueBay’s customers to make an informed, social decision when booking holiday travel and to relax from the moment of booking.”

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