Security logo boosts Opodo sales

Online travel agent Opodo has claimed a 10% increase in sales in a single week after posting a security seal on the payment pages of its website.

The Verisign Secured Seal is used to reassure consumers that adequate security measures in place on the website and sensitive information will be encrypted.

Opodo head of service management, Warren Jonas, said: “Trust online is vital, and we really wanted to reassure our customers and demonstrate our commitment by securing their data.

“We immediately realised the impact that the trust factor can have on shopping basket abandonment rates and we have since published the VeriSign Seal on all the payment pages across our network of European sites.”

A recent TNS Research report revealed 54% of online shoppers have abandoned a transaction due to security concerns, with almost three-quarters put off by a lack of reassurance by online retailers that security measures are in place behind the scenes.

Meanwhile speculation continues to grow as to the likely successor to chief executive Simon Vincent, who announced his resignation from Opodo last month to take the top job at Hilton in the UK & Ireland.

A spokeswoman refused to be drawn this week on whether a decision would be made before the end of the year.

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