Hotels4u.com eyes major growth plans

Trade-only bedbank Hotels4u.com has set a target of doubling its turnover to £100 million a year within the next 12 months.


The company, which re-branded from Trust Accommodation to Hotels4u.com earlier in 2006, has seen its business grow massively since it launched three years ago.


In the past year Hotels4u.com has increased turnover from £6 million in 2005 to an estimated £50 million in 2006.


Marketing and sales director John Harding said: “During the first 18 months the majority of sales were filtering through the call centres driven by Teletext advertising.


“However in 2005 a growing number of High Street agents began to recognise the demand for dynamic packaging and therefore began to tailor their marketing campaigns accordingly.”


Long-term investor Associated Newspapers, which has pledged further support to Hotels4u.com’s aggressive expansion, will continue to remain a major shareholder in the business, the company said.


Expansion of the portfolio is expected to continue outside of the company’s original Mediterranean base to include the Caribbean, Mexico, Tunisia, Morocco, Florida and Bulgaria.

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